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Greenpeace targets Kellogg's over genetically modified foods

Ottawa Greenpeace has decided to make Kellogg's its first name-brand
target in Canada in its campaign against genetically modified foods.

Tomorrow, Greenpeace will hold demonstrations in front of grocery
stores in 35 cities across Canada, hoping to persuade Kellogg Canada
Inc. to begin producing its cereal with ingredients that have not been
genetically modified. Protesters will be dressed as some of Kellogg's
mascots but the costumes will be slightly "modified," said Michael
Khoo, campaign leader for Greenpeace in Canada.

The protesters will be taking specific aim at the genetically modified
ingredients in Frosted Flakes and Special K, Mr. Khoo said.

Both cereals contain corn. And since Canada's grain system does not
separate genetically modified corn from traditional corn, both cereals
likely contain some of the genetically modified variety.

But Kellogg isn't about to change.

"We will respond to consumer preferences," spokeswoman Chris Ervin
said from the headquarters of Kellogg Co. in Battle Creek, Mich.

North American consumers have faith in the governments' regulatory
systems and are confident that the food they eat is safe, she said.

In Toronto, Saskatchewan Premier Roy Romanow said the Greenpeace
campaign is a serious threat to Prairie grain farmers who have planted
thousands of hectares of genetically modified crops.

His government needs to spread the message that the crops are healthy
and beneficial to the environment because they farmers can use fewer
pesticides, he told The Globe and Mail's editorial board

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